You sign up for an AI avatar generator, record a short clip of yourself talking, and wait for your digital twin to finish training.
It looks great. Then you check your balance after the first few videos and realise the plan you bought was priced for stock presenters, not for you.
That gap is the whole story of this category in 2026. On one popular plan, the same $29 buys 150 minutes with a stock avatar or 12.5 minutes with your own face. Which tool wins depends on whose face is on screen, so that's how we've ranked them.
Every price and limit here was read from each vendor's own pricing page and help docs on 5 October 2026.
The picks, and what a minute costs on each
Here's the short version. "Per minute" is our arithmetic from each vendor's published plan, on the cheapest paid plan that fits the job, billed monthly unless marked.
| Tool | Best for | From | Per finished minute |
|---|---|---|---|
| Synthesia | Your own face, every week | $14/mo yearly | $0.64 (yearly) to $0.86 |
| HeyGen | Stock presenters at volume | $29/mo | $0.19 stock, $2.32 your twin |
| Hedra | Avatars that act or sing | $20/mo | $3.00 at 720p (API) |
| Colossyan | Training with quizzes and SCORM | $59/mo yearly | $1.97 |
| Captions | Phone-first social clips | $24.99/mo | About $8.00 |
| Vidnoz | A free plan you can actually use | $26.99/mo | $1.80 standard avatars |
| D-ID | API and real-time agents | $29/mo | $1.93, or $1.06 yearly |
Two rows in that table should look odd. HeyGen is both the cheapest and one of the priciest, and D-ID's rate almost halves with one toggle. Both are explained below, starting with the tool most people try first.
HeyGen: cheapest minutes, until the face is yours
HeyGen is the default for a reason. It has 700+ stock avatars on paid plans, 175+ languages on paid plans, and even the free plan lets you build one custom video avatar.
Creator costs $29 a month ($24 billed yearly) for 600 credits, videos up to 30 minutes and 1080p. Pro is $49 for 1,000 credits and 4K. A credit, though, isn't a fixed amount of video.
A stock presenter on Avatar III's video look costs 4 credits a minute, so Creator's 600 credits make 150 minutes. That's 19 cents a minute, the cheapest rate in this roundup.
Now make it your own face. HeyGen's avatar FAQ says Avatar V is the default for digital twins, and Avatar V costs 48 credits a minute. Same $29, now 12.5 minutes.
That's $2.32 a minute, twelve times the stock rate.
You can switch a twin down to Avatar IV (31 credits on a video look) and keep a bit more. But Creator can't buy extra credits at all; the help centre says you upgrade to Pro instead. Start with the HeyGen free plan's three one-minute videos and look at what each one cost before you pick a tier.
Synthesia is the cheap way to use your own face
Synthesia sells itself to training teams, and it looks the part. The surprise is how little it charges for a personal avatar.
Starter is $14 a month billed yearly ($19 monthly) and includes three personal avatars. Pro is $59 yearly ($89 monthly) with five. Synthesia bills by minutes of avatar footage, and its pricing page lists no higher rate for your own face.
Every plan also keeps the free plan's 10 minutes a month. So Starter is about 22 minutes, by Synthesia's own estimate, and Pro about 70.
That puts your own face at 64 cents a minute on Starter billed yearly, or 84 cents on Pro. Monthly billing raises those to $0.86 and $1.27.
There are two catches. Synthesia's FAQ says a typical minute uses about 100 credits, "more if the avatar is on screen throughout", which a full-frame talking head is. And when credits run out, video creation pauses until the plan renews, unless you buy more.
The studio-filmed avatar is a separate $1,000 a year. Most people won't need it, because the personal avatar is already included.
Hedra, when the avatar has to act
Every tool so far makes presenters. Hedra makes performers. Give its Character-3 model a start image and an audio track, and it builds a talking or singing clip up to 10 minutes long.
Basic is $20 a month for 2,000 credits, Pro $50 for 7,200, Ultra $100 for 18,000, and Teams $75 for 14,400. Every paid plan carries commercial use. Hedra's own showcase includes a talking bear, so the face needn't be human, and there's no twin to train.
Hedra doesn't publish how many plan credits a second costs. It does publish the API price for Character-3: 2.5 cents a second at 540p, 5 cents at 720p and 6.25 cents at 1080p. That's $3.00 a minute at 720p, one of the dearest rates here.
So it's the wrong tool for a 20-minute training module. It's the right one for a 30-second clip where the face has to sell the line. We worked through the credit maths in our Hedra pricing guide.
Colossyan: built for courses, not clips
Colossyan looks like Synthesia until you open the editor. It's built around interactive video: quizzes, branching scenarios and SCORM files (the package format an LMS imports).
The free Starter plan is generous: 20 minutes a month on its NEO model and 15 custom avatars, watermarked. Professional is $59 a month billed yearly for 30 NEO minutes, 10 on the newer NEO2, watermark removal and 5 SCORM exports a month. We couldn't read a monthly price, because the page's billing switch wouldn't change state in our browser.
On NEO alone that's $1.97 a minute. Instant custom avatars come with every plan; a studio-filmed one is $1,000 a year, the same as Synthesia's.
Extra editors are $30 a month each, three at most. Unused minutes don't roll over, but annual plans hand you the year's minutes upfront, which suits a team that builds courses in bursts.
Captions: phone-first, and the priciest minute here
Captions started as a caption app and grew into an AI video studio. Max costs $24.99 a month and lets you create a digital twin. You then drop it into Prompt to Video, which turns a script into a talking-head clip.
The bill is where it gets murky. Captions' AI usage page prices Prompt to Video at 16 credits every 6 seconds. At that rate, Max's 500 credits buy just over three minutes, about $8 a minute.
Its credits page says something else: 8 credits for every second of Mirage video. That would make Max's 500 credits about a minute. The same page says monthly credits don't roll over, while the pricing page says they do, up to three months' worth.
We can't tell you which page is right, and that's the point. If you live on your phone and want captions, clips and a twin in one app, Captions is pleasant to use. Just budget from your own first render, not the docs.
Is Vidnoz's free plan enough?
For testing, yes. Vidnoz gives free users 30 credits a day, which its pricing page equates to 60 seconds of video, with 1,600+ stock avatars at 720p.
Starter is $26.99 a month, or $19.99 billed yearly, for 450 credits, 1080p and no watermark. Standard video uses half a credit a second, so that's 15 minutes: $1.80 a minute monthly, $1.33 yearly.
But the expressive avatars cost 2 credits a second, four times as much.
And your own digital twin isn't on any self-serve plan. It's the Avatar Pro add-on at $299 a year, shown as half off $598. A voice clone on Starter is another $9.99 a month.
So Vidnoz is cheap for stock presenters and expensive for you. Unused credits don't carry over, either.
D-ID only makes sense on annual billing
D-ID is the developer's pick. One minutes balance covers the studio, its conversational agents, video translation and the API, so you never juggle two meters.
Its pricing page loads on annual billing. Click Monthly and the numbers change a lot.
Billed monthly, Advanced is $196 for 100 minutes and Pro $29 for 15. Billed annually they're $1,293 and $191 a year, the equivalent of $108 and $16 a month.
That moves Advanced from $1.96 a minute to $1.08. Any roundup quoting "$108 a month" is quoting the annual price.
Pro is the first plan with a commercial licence, three personal avatars and one voice clone; Lite is personal use only. Every video rounds up to the nearest 15 seconds, so a 1:10 clip bills as 1:15.
What a finished minute costs, stock face vs your own
Here's the table that decides most purchases. Each row is the cheapest published plan that includes the avatar type, billed monthly unless marked.
| Tool and plan | Stock avatar, per minute | Your own avatar, per minute | Own avatar included? |
|---|---|---|---|
| HeyGen Creator, $29 | $0.19 (Avatar III video look) | $2.32 (Avatar V default) | Yes, 1 even on Free |
| Synthesia Starter, $14 yearly | $0.64 | $0.64 | Yes, 3 personal avatars |
| Vidnoz Starter, $26.99 | $1.80 | Not listed | Add-on, $299 a year |
| D-ID Pro, $29 | $1.93 | $1.93 | Yes, 3 personal avatars |
| Colossyan Professional, $59 yearly | $1.97 (NEO) | $1.97 (NEO) | Yes, 20 custom avatars |
| Hedra Character-3 API, 720p | $3.00 | $3.00 | Any photo works |
| Captions Max, $24.99 | About $8.00 | About $8.00 | Yes, AI Twin |
You're probably thinking HeyGen's twin must just look better. It might, and that's for your eyes to judge on a free plan. We're only pricing it.
Put numbers on it. Say you post as your own twin for about 10 minutes a month. HeyGen Creator's 12.5 twin minutes cover it at $29 ($24 yearly), and so does Synthesia Starter at $14 yearly.
Now say it's four two-minute videos a week, about 35 minutes. On HeyGen that's 1,680 credits, past both Creator and Pro's base tier. The pricing page only names Pro's two ends: $49 for 1,000 credits and $4,300 for 100,000.
Synthesia Pro covers 35 minutes at $59 a month billed yearly.
How we chose these AI avatar generators
We started from the tools in nearly every current roundup and in our HeyGen alternatives comparison. Then we kept the ones that still sell a talking avatar at a published price.
For each one, we read the pricing page in a fresh browser and flipped the monthly and yearly toggle where it worked. Then we read the help docs that explain credits.
The screenshots above come from those pages. Every per-minute figure is our arithmetic on their numbers.
What we didn't do: render the same script on all seven and score the output. Avatar models change every few months, and a quality ranking from this month would mislead you by spring. Every tool here has a free plan or a trial, so test your own script there.
We dropped two. Argil's pricing page now sells a Seedance story studio at $50 for 2,000 credits, not an avatar clone, and Creatify is an ad tool first. Wondershare Virbo's pricing page returned a 404.
So which one should you pick?
If the face on screen is yours, start with Synthesia Starter. Three personal avatars for $14 a month, billed yearly, is the cheapest published way to put yourself in a video. And the rate doesn't jump when the avatar is you.
If you mostly use stock presenters, pick HeyGen Creator and stay on Avatar III's video look; 150 minutes for $29 is hard to beat. Switch to the newer models only for the clips that need them.
Pick Colossyan if the video ends in a quiz, and D-ID if you're building on an API (pay annually). Vidnoz suits a budget of zero. Captions suits phone-first creators who'll test the credit burn first.
And if the avatar has to sing, sell or emote, try Hedra on one image before you pay for anything else.
Avatar video is only half the job if the voice is wrong. Our guides to the best AI audio generation tools and ElevenLabs alternatives cover the other half.
