ImagineArt sells credits, and nearly every number on its pricing page — "~600 image generations", "~97 videos" — is a best case. That is not a guess: ImagineArt's own help documentation says the estimates assume standard models, and its own worked example burns credits several times faster than those estimates imply.
This guide covers every plan and billing term, how credits actually work, what each tier really buys, and three things the pricing page does not make obvious — including why the free plan gives you as many credits as the cheapest paid one.
ImagineArt pricing plans
| Plan | Monthly | Yearly (per month) | Credits / month | Team seats |
|---|---|---|---|---|
| Free | $0 | $0 | 100 per day | — |
| Basic | $13 | $9 | 3,000 | 1 |
| Standard | $30 | $20 | 8,000 | 3 |
| Ultimate | $50 | $34 | 16,000 | 6 |
| Creator | $250 | $175 | 100,000 | 20 |
| Enterprise | Custom | Custom | Custom | Custom |
Every paid plan is available to individuals and to teams, where members share one credit pool up to the plan's seat limit. Enterprise adds custom credit and seat counts, SSO, SLAs and dedicated support, and is aimed at teams that need more than 20 seats or 100,000 credits a month.
One note before going further: if you subscribed before 27 September 2025 you are on a legacy plan, which may carry different prices and credit amounts from everything in this article.
What you actually pay: monthly, quarterly or yearly
ImagineArt offers three billing terms. The longer you commit, the lower the effective monthly price:
| Plan | Monthly | Quarterly | Yearly | Billed yearly | Saved per year |
|---|---|---|---|---|---|
| Basic | $13 | $11 | $9 | $108 | $48 |
| Standard | $30 | $25 | $20 | $240 | $120 |
| Ultimate | $50 | $41 | $34 | $410 | $190 |
| Creator | $250 | $213 | $175 | $2,100 | $900 |
That works out to roughly 30% off for yearly billing across every tier, against the monthly price. Crucially, and unlike some competitors, a longer term does not hand you your credits upfront. Credits still refresh monthly on every billing term — a yearly plan is twelve monthly refreshes, not one annual pool. More on why that matters below.
The discount depends on which ImagineArt page you read
This is worth knowing before a countdown timer talks you into anything.
At the time of writing, ImagineArt's pricing page runs a "Biggest Sale Ever! 50% OFF" banner and shows each plan's yearly price against a struck-through reference price. For Basic and Standard, those reference prices match the monthly prices in ImagineArt's help documentation. For the two top tiers, they do not:
| Plan | Yearly price you pay | Monthly price in help docs | Discount vs docs | Reference on pricing page | Advertised discount |
|---|---|---|---|---|---|
| Basic | $9 | $13 | 31% | $13 | 31% |
| Standard | $20 | $30 | 33% | $30 | 33% |
| Ultimate | $34 | $50 | 32% | $55 | 38% |
| Creator | $175 | $250 | 30% | $350 | 50% |
The number that stays constant across both pages is the one that matters — what you actually pay on yearly billing: $9, $20, $34 and $175. The yearly prices shown during the sale are the same yearly prices the help documentation lists as standard.
We cannot tell from outside whether monthly prices on the top tiers have risen and the documentation has not caught up, or whether the pricing page is measuring against a different reference. Either way the practical advice is the same: choose a plan on what you pay, not on the size of the percentage. Flip the pricing page's toggle to monthly and read the real number before you treat any discount as a reason to buy today.
How ImagineArt credits work
Every generation or edit deducts credits. How many depends on four things: the tool (image, video and others have different base costs), the model (Pro-tier models cost more), your settings (video duration, quality and resolution), and the number of results you generate or re-run.
Your account can hold up to three separate balances, and ImagineArt always spends them in this order:
- Free credits — 100 a day for accounts without a subscription. They reset daily.
- Subscription credits — your monthly allocation. Unused credits expire at renewal.
- Top-up credits — bought separately in bundles, and they never expire.
That order is genuinely reader-friendly: it burns whatever is about to expire first and protects the credits you paid extra for. Pro models require an active subscription, so free daily credits cannot reach them.
How many images and videos do you really get?
This is the most important section in this guide.
The pricing page quotes Basic at "up to ~600 image generations" and "~97 video generations" a month. Divide 3,000 credits by those figures and you get the rates they assume: about 5 credits per image and 31 per video.
ImagineArt's own help documentation is candid that these are a floor, not an expectation: the estimates are "a baseline for standard model settings", and "Pro and premium models will consume more credits per generation than those estimates suggest." Its own worked example for estimating a monthly budget uses 24 credits per image and 210 per video.
Run the plans at both rates and the gap is stark:
| Plan | Credits | Images at 5 | Images at 24 | Videos at 31 | Videos at 210 |
|---|---|---|---|---|---|
| Basic | 3,000 | 600 | 125 | 96 | 14 |
| Standard | 8,000 | 1,600 | 333 | 258 | 38 |
| Ultimate | 16,000 | 3,200 | 666 | 516 | 76 |
| Creator | 100,000 | 20,000 | 4,166 | 3,225 | 476 |
That is roughly 5x fewer images and 7x fewer videos at the example rates. Neither column is "the" answer — your real number depends on which models you pick — but if you plan on premium video models, budget from the right-hand columns, not the left.
ImagineArt's documentation also recommends adding a 20–30% buffer to any estimate if you iterate through variants, switch models, or use higher quality settings. That is sensible advice, and it compounds with the gap above.
The free plan gives you as many credits as Basic
Here is the arithmetic the pricing page does not do for you:
Free: 100 credits per day x ~30.4 days = ~3,040 credits per month
Basic: 3,000 credits per monthThey are effectively the same volume. So Basic is not buying you more credits. What it buys is everything around them:
- Premium and Pro models, which free credits cannot reach at all.
- Spending in a burst. Free credits are rationed at 100 a day and do not accumulate, so a free user can never run a 3,000-credit session. A Basic subscriber can spend the whole month's allocation in an afternoon.
- Upscaling, and four concurrent image generations instead of one.
- General commercial terms, listed on every paid plan.
That reframes the Basic decision entirely. If standard models are enough and you work in small daily sessions, the free plan already gives you Basic's volume. If you need premium models, or you work in bursts, that is what the money is for — not the credits.
Which also makes the free plan the right place to answer the question in the previous section. Run the models you would really use for a few days and watch what they cost, before committing to a tier on someone else's estimate.
Features by plan
| Feature | Free | Basic | Standard | Ultimate | Creator |
|---|---|---|---|---|---|
| Premium models | No | Yes | Yes | Yes | Yes |
| Private generations | No | No | Yes | Yes | Yes |
| Upscale | No | Yes | Yes | Yes | Yes |
| Prompt enhancer | No | No | Yes | Yes | Yes |
| Last frame (video) | No | No | Yes | Yes | Yes |
| Unlimited models | No | No | No | Yes | Yes |
| Concurrent images | 1 | 4 | 8 | 12 | 16 |
| Concurrent videos | 1 | 2 | 3 | 4 | 5 |
| Multi-image references | — | 2 | 4 | 14 | 14 |
| Priority queue | No | No | No | Yes | Highest |
| Support | — | General | General | Priority | Priority |
One row deserves a flag of its own: on Basic, your generations are public. Private generation starts at Standard. If you are producing client work, unreleased product imagery, or anything under NDA, that alone rules Basic out regardless of how many credits you need.
Video limits also step up with the tier — the current pricing page lists clip lengths rising from 3–6 seconds on Basic to 3–12 seconds on Ultimate and Creator, and resolution from 768p on Basic to 4K on the higher tiers. Paid plans also bundle access to chat models from the GPT, Gemini and Claude families.
What "unlimited" actually means
Ultimate and Creator advertise unlimited generation, and it is a real and valuable benefit — but it is unlimited on a named list of models, not on everything. Generations on models outside that list still draw from your credit balance as normal.
The list differs by tier, with Creator's including everything on Ultimate's plus newer models, and it changes as models are added and retired — so it is the single fastest-dating detail on the page. If one specific model is the reason you are considering Ultimate, confirm it is on the current unlimited list before you pay, rather than assuming.
When it does cover your workflow, it transforms the economics: on an unlimited model, the credit arithmetic above stops applying and your effective cost per generation trends toward zero.
Where the value is
Unlike some credit-based tools, ImagineArt has no dramatic cliff between tiers. Credits get steadily cheaper as you move up:
| Plan | Credits per $ (monthly) | Credits per $ (yearly) |
|---|---|---|
| Basic | 231 | 333 |
| Standard | 267 | 400 |
| Ultimate | 320 | 471 |
| Creator | 400 | 571 |
Each step up improves the rate by roughly 15–25%, and yearly billing adds about 44% more credits per dollar on every tier. The combined effect is large: Creator on yearly billing buys about 2.5x the credits per dollar of Basic on monthly.
The honest caveat is that a better rate only saves money if you use the credits. Which brings us to the catch.
Credits do not roll over — and yearly billing does not fix it
Subscription credits are assigned monthly and never roll over. Whatever you have not spent at renewal expires and is replaced with a fresh allocation.
This interacts with the value table above in a way that catches people out. Yearly billing gives you a much better rate, but because credits still refresh monthly on a yearly plan, you cannot bank a quiet month's allowance to spend during a busy one. A yearly plan locks in twelve use-it-or-lose-it months at once.
So the right tier is the one that matches your typical month, not your busiest one. Size for the ordinary month, and cover the peaks another way.
Top-up credits are the pressure valve
That other way is top-ups. If you run short mid-month, you can buy credit bundles on top of your subscription — they may appear as "Tokens" in the app — and they have two properties worth knowing:
- They never expire, so they work as a genuine reserve for launches and heavy production periods.
- They are spent last, after your free and subscription credits, so buying them early never wastes your monthly allowance.
Two limits apply. You need an active subscription to buy them. And if your subscription later lapses, any top-ups you still hold remain spendable, but only on free-plan features — so they are not a way to keep premium access without a plan.
Seven ways to make your credits go further
- Check Usage Analytics. ImagineArt breaks down your credit spend by model, feature and team member. A week of real data is worth more than any estimate in this article.
- Draft on standard models, finish on premium. Iterate on composition and prompting where credits are cheap, and only spend premium-model credits on the version you are keeping.
- Use the unlimited list deliberately. If your plan includes unlimited models, route as much work through them as the quality allows.
- Watch video settings. Duration, quality and resolution all multiply credit cost. Default to the shortest clip that does the job.
- Generate fewer variants. Every extra result and every re-run multiplies the cost. A tighter prompt beats a bigger batch.
- Size for your ordinary month. Credits expire monthly, so a tier sized for your peak wastes money eleven months a year. Buy top-ups for the peak.
- Stay on free until you need premium models. It already matches Basic's credit volume.
Which ImagineArt plan should you choose?
- Free — for evaluation, and for anyone happy on standard models working in small daily sessions. It gives the same monthly credit volume as Basic.
- Basic ($9 yearly / $13 monthly) — only if you need premium models or burst spending on personal, non-confidential work. Generations are public, which disqualifies it for client work.
- Standard ($20 / $30) — the sensible default for most individual creators and small teams. It is the cheapest private tier, adds the prompt enhancer and last-frame control, and includes three seats.
- Ultimate ($34 / $50) — when unlimited generation on the models you actually use changes the maths, or you need 14 image references, priority queueing and six seats. Confirm your models are on the unlimited list first.
- Creator ($175 / $250) — for production teams running genuine volume across up to 20 seats, where the best credit rate on the board and the broader unlimited list are compounding against real spend.
Whichever tier you are leaning toward, the cheapest way to confirm it is to measure first. Start on the free plan, run the image and video models you would really use, and read the credit cost off your own Usage Analytics before choosing on anyone's estimate — including ours.
A note on these figures
ImagineArt changes its prices, credit allocations, unlimited model lists and promotions frequently, and its own help documentation notes that discounts vary by location. Prices and plan details above were checked against ImagineArt's live pricing page and help documentation on 16 September 2026. Where the two disagree — the top-tier reference prices, and some video length and resolution limits — this article says so rather than choosing one. The generation estimates are arithmetic on published credit allocations and ImagineArt's own example rates, not measured invoices. Confirm current pricing on the live page before you pay.
